It’s easy (and sexy) to claim to be “eco-conscious” and “sustainable” these days. We dig deeper to find out which brand truly walks the talk.
It may seem like every other brand these days is “eco-conscious” and “built with sustainability principles”, but do the claims measure up? What does it mean to truly be an environmentally friendly and sustainable brand?
Stephanie Colhag Yeo, founder and designer of premium athleisure brand Outfyt, opens up about their environmentally friendly practices, from ethos and design to manufacturing and packaging.
Designing with the environment in mind
Fabric is one of the biggest – and most visible (after all, we wear it!) – raw materials for any clothes brand. At Outfyt, its eco-luxe collection is made largely from ECONYL® Regenerated Nylon, which is manufactured by recovering nylon waste – such as fishing nets from the oceans and aquaculture, fabric scraps from mills and carpets destined for landfill – and turning it into virgin quality nylon yarn. This means the yarn is exactly the same as brand new nylon and can be recycled, recreated and remoulded again and again.
This ECONYL® Regenerated Nylon is then blended with LYCRA® XTRA LIFE™ fibre, a unique technology that is designed to resist degradation from chlorinated water, the heat and sunscreen lotions up to 10 times longer than unprotected fabrics. Clothes made from this fabric is made to last, and last well.
Basically, it’s the perfect fabric for all your fitness needs, whether you’re going for HIIT, yoga, dance, or spending an active day at the beach.
Being half-Swedish, Stephanie has lived her life being conscious and respectful of the environment – something the Swedish are known for. Her Scandinavian roots also influences the way she designs Outfyt apparel: clean lines, minimalism and functionality without sacrificing style. The classy, timeless designs mean that the outfits can be worn from the gym to the office, and even to an important night out. To reduce fabric usage and wastage, labels are printed on the garments directly, instead of being sewn onto the activewear.
Overall, these measures reduce consumption at the design and manufacturing stages, while increasing the utilisation of each piece.
Helping customers be green
Besides putting these eco-friendly business practices in place, Outfyt wants to help customers live sustainably too.
Supporting its mission to make quality apparel that lasts, every purchase of an Outfyt apparel comes with a laundry bag to protect the piece in the wash and help it last as long as it should.
The brand also ensures that all its packaging is made from a compostable, 100% biodegradable material (cornstarch and cassava roots), so there’s no plastic use or waste. Outfyt even goes the extra mile by volunteering to help customers compost the packaging, if needed.
Ensuring ethical manufacturing practices
Beyond caring for the environment, Outfyt cares for people too. The team specifically sourced for a factory that pays and treats its staff fairly – something that’s not a given in the garment industry. Outfyt also makes regular visits to the factory for inspections and to get to know who makes the clothes.
In line with their waste reduction approach, fabric scraps from manufacturing are donated to a charity that makes saleable goods.
Paying it forward
With every purchase at Outfyt, 1 per cent of proceeds will be donated to Healthy Seas. This donation goes towards cleaning the seas, saving marine wildlife, preventing future pollution and recycling resources.
To find out more about Outfyt’s sustainability practices or to shop, visit shopoutfyt.com.
Brought to you by Outfyt