These beauty brands do away with nasty chemicals and make your skincare regime quick and fuss-free.
Rather than prescribing a 10-step nightly ritual, local beauty brands go in the opposite way of some skincare giants – they focus on simplifying the beauty regime through products that contain more potent and efficient ingredients. Here, we round up some local beauty brands that strive to provide consumers with hassle-free and natural beauty products – perfect for active girls who are constantly on the go.
1. Handmade Heroes
We get it, stocking up on beauty products can really burn a hole in our pockets. That’s why we are always sussing out quality beauty products that won’t break the bank. Handmade Heroes prides itself on making skincare affordable and safe for everyone. Made from all-natural ingredients, they carry a wide range of beauty products that cover you from head to toe. Our personal pick is the Drop Dead Gorgeous Dry Shampoo (S$15.90) – it’s perfect to freshen up quickly after you hit the gym. Bonus: a quick spritz gives your hair that extra oomph on days you wake up with limp, oily hair.
2. 24 Saturn
With our hectic lifestyles, we may be guilty of occasionally neglecting our skincare regime, leading to breakouts and dull skin. 24 Saturn firmly believes in hassle-free and easy skincare that shouldn’t require more than just a cleanser and serum. When the brand first launched in 2015 with two serums, the serums worked so well together the team realised there wasn’t a need for a moisturiser. The active ingredients like antioxidants and hyaluronic acid in the serums are sufficient to provide your skin with the nourishment it requires. Plus, the fluid texture absorbs so well that you won’t feel any tackiness on a hot day.
3. Balm Kitchen
Teresa Foo founded Balm Kitchen back in 2014 during her search of a solution for her son’s eczema. And yes you got it, it started right in her kitchen where she experimented with different beauty formulas. Using asian botanical ingredients, Balm Kitchen strives to offer consumers gentle and safe organic products. The best part? They’re all lightweight and soothing – suitable for Singapore’s tropical climate. With a passion for clean and green beauty, Teresa ensures that the ingredients and packaging used for the products are sourced from manufacturers that are environmentally-friendly as well.
Ania strives to tackle underlying issues in the beauty industry such as animal testing and excessive ingredients used in products. Growing up in Morocco, Sudan and Egypt, co-founder Medhi Elaichouni was exposed to many traditional skincare remedies and inspired by the simple traditional beauty rituals of Moroccan women. That’s why their best-selling products Pure Argan Oil and Pure Argan Light contain only one ingredient – argan oil. The versatile, fast-absorbing and non-greasy beauty oil delivers instant nourishment to your hair, skin and nails.
The minimalist, rose gold packaging of Re:erth’s products are a reflection of what the brand stands for – mindful, modern beauty. Their range is specially formulated to cater to every skin type. Each product is also loaded with natural ingredients that are highly efficient. The lightweight and fast-absorbing formulas give your skin an instant glow – perfect for mornings where you’re running late.