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Experts term hunger cravings as just another emotion that dies off soon. Just wait it out for 15 minutes and chances are, you won’t find yourself pining for food as you did before. Professor Adrian Taylor conducted an experiment where he found that participants who engaged in movement during those 15 minutes were able to fight off their cravings better. So it’s possible to literally walk away from your cravings! And we think that 15 minutes of mild discomfort is a small price to pay for your dream body.