Get to know fitness influencer Cassey Ho. By Dawn Chen
Photo: Frenchescar Lim
Cassey Ho wears many hats: Youtube and Instagram star, fitness personality, Pilates instructor and entrepreneur, to name a few. You’ve seen her and know her through her social media channels, but we’ll bet you didn’t know these fun facts about Cassey. We caught up with her for our cover shoot in Singapore recently and got her to spill the beans on what she’s like off-camera. (Also Read: 5 Minutes With Pop Pilates’ Founder Cassey Ho (@Blogilates))
When she’s not working out, she’s working on new designs for Popflex or brainstorming ideas for her channels. “I’m a workaholic… by choice.”
Cassey loves her lips just the way they are, and never wears lipstick unless she has to. “I just don’t like lipstick – I like my natural lip colour and shape.” Instead, her eyes are her favourite feature to play up. Mascara, anyone?
According to Cassey, she can be ready to leave the house in 30 minutes from the time she wakes up but punctuality just isn’t one of her strengths. “I’m always late to everything! It’s a very bad habit and I’m working on it.”
She’s a huge foodie at heart. Back home in Los Angeles, Cassey gets recognised more often at dessert shops than at the gym!
Cassey is also a big fan of spicy food and always has habanero sauce at home. That said, she counts brown rice, mapo tofu and green beans as one of her favourite go-to meals. “I’m just really happy when I eat that,” she says.
Even though social media channels are her playground, Cassey still makes it a point to live in the moment. “I don’t need to look at my phone all the time,” says Cassey, whose phone is usually set to the “Do Not Disturb” mode so that she only gets connected when she wants to.
Cassey films most of her videos in one take. “The actual time it takes to film a YouTube workout is the actual time it takes for me to do the workout,” she says. “So if it’s a 15-minute video, it’s a 15-minute workout for me. No cuts, no breaks.” That said, there are usually six people helping on set who put in extra hours to get the hair, makeup, light and sound right, and an additional four to six hours of editing after filming.
Cassey also didn’t start out as a video pro but she’s picked up lots of tricks along the way. Here are her three best tips for acing your shoots:
“You can actually shoot pretty good videos on your phone these days, but it’s all about getting the lighting and sound on point,” says Cassey. She suggests filming in a well-lit area, such as a room with lots of windows.
If you’re shooting instructional videos like the ones Cassey does, be sure that the audio is clear and doesn’t have too many echoes. Play back your videos to check them, and use a microphone pinned to your shirt if you’re going to be talking a lot.
Your audience can tell if you aren’t authentic. “The most important things is to let your personality shine through. That is what will differentiate your content from everyone else’s.”