According to Google Trends, the popularity of Singles’ Day has quadrupled in the last five years, and so have the sales. A study done by e-commerce site Picodi revealed that there were 935 per cent more online purchases on 11/11 compared to a regular day.
Created by China, specifically, Alibaba’s founder Jack Ma, Singles’ Day is a great excuse for everyone to shop till they drop. When the clock strikes midnight and 11/11 officially starts, online shops run some of the biggest sales in the following 24 hours. For some sites though, deals begin days earlier.
We’ve sussed out some of the best fitness buys you can expect this year.
Photo: Carissa Wong