Most of us can’t get enough of K-beauty, and who could blame us? It’s well established that women in Korea take pride in their beauty routine. We are beyond thrilled to see more cult beauty brands landing on our shores, with some even setting up counters in local drugstores like Guardian and Watsons.
To save you some time and money, we sussed and tried out the star products from each brand. Scroll through our gallery to find out which product you should make a beeline for.
A version of this article originally appeared on www.herworldplus.com.