Here’s how to make sure people actually purchase your products. By Claire Starkey
Photo: Ferli Achirulli/123rf.com
In just over a year, more than 100 million products have been sold on Shopee, the SEA-based mobile-first marketplace. So we figured they would have a pretty good idea of what makes things sell and demanded (/politely asked) what the secret is.
And, surprisingly, it’s pretty simple.
Junjie Zhou, Country Head, Singapore, says a good image makes all the difference.
“When it comes to buying things online, consumers like to know what they are getting. After all, they can’t touch, smell or try out the product, therefore strong and compelling images are essential.
“In addition, listings with detailed images earn more trust from potential buyers.”
So how exactly do you make sure your images are amazing? Here’s a list of tips from Shopee:
1. Pick a theme
Think about what you’re trying to focus on, and colour coordinate any other props you are using. Contrasting colours will help your product to pop.
2. Choose a basic background
In particular, images with light or contrasting backgrounds that show the product clearly do well. Neutral-coloured backgrounds tend to be more attractive as they highlight the product as opposed to diffusing your focus.
3. Light is really important
Natural day light is preferable, so take your photos as close as possible to a window. Can’t do that? The next best thing would be to use clear white lights as this would help make the image appear brighter. If you are using a DSLR, you can play around with the aperture or shutter speed settings to adjust the lighting of the picture to avoid shadows. There are online tutorials on homemade lightboxes one can use to take more professional-looking photographs of your products.
4. Style it right
Sometimes, less is more. Remember, the main item should be the core focus of the photo and complemented with smaller props and accessories, according to the theme of the flatlay. The props and accessories should highlight, and not distract, shoppers from the main product.
5. Edit, edit, edit
Shopee has some basic editing functions and there are lots of great apps out there like Snapseed and VSCO, but it can be hard to work out which settings to use. Junjie recommends focusing on three things – brightness, contrast and saturation. If a product is taken under natural light, it may not appear as crisp as how the seller may intend for it to look. Adjusting the brightness of the photo may also reduce any visible shadows in the picture. Adjusting the constrast of an image allows a product to appear more defined and vibrant, and saturation allows the image to be more eye-catching, making the colour of the products more intense.
6. Pick between video and pictures based on functions
“Both are equally effective. However, there’s an advantage to using videos as they instill confidence in potential buyers. Buyers are more inclined to believe that products shown in videos are an accurate representation of what it would look like in their hands, and this contributes tremendously to the decision process,” Junjie says.
A version of this story first appeared in CLEO. Offering an insider perspective on everything a twenty-something woman in Singapore wants or needs to know, CLEO Magazine is now available in both print and digital formats. Visit www.CLEO.com.sg to subscribe.