The cosmetic world has long been divided into two: #teamcream or #teampowder. However, there’s a new contender to challenge these beauty titans. Its name is jelly makeup.
As its name suggests, jelly makeup has a jelly-like texture that is bouncy to touch and usually imparts a cooling sensation when applied. Before you scoff and write it off as a trend that will die off eventually, hold that thought. Jelly makeup is actually really useful and a good addition to your dressing table.
Not only is it easy to use and super effective in terms of its pigmentation and blendability, it is also really versatile, and can be used together with your usual creams and powders. Given its growing popularity, it’s safe to say that jelly makeup is one of 2019’s biggest beauty trends.
Here are our current faves.