The K-Beauty phenomenon has taken the world by storm. From extensive skincare routines, makeup trends to the most game-changing product formats (can you even remember life before cushion foundations?), there’s not one part of our beauty regime that K-beauty has not touched or influenced. And as the source of the latest and most innovative products, it’s only natural that new products are launching faster than you can memorise your favourite brands.
So if you feel overwhelmed testing new products or reading online reviews, look no further. Our discerning beauty editors have disclosed their favourite K-beauty products (amongst the hundreds we’ve tested over the years) so all you have to do is add to cart and check out.