As much as we enjoy our La Mer, La Prairie and Guerlain face creams – the luxurious textures melt into the skin and the sensorial scents just ease away stress – we also think that anti-ageing skincare shouldn’t cost an arm and a leg. It’s not about being politically correct. It’s just a fact of the matter that normal women (not beauty insiders, celebrities, influencers and cash-rich beauty aficionados) would think twice about shelling out a few hundred dollars for a 50ml tub of face cream that’s going to last them about three months.
And we’ve been in the industry long enough to know that quality and efficacy doesn’t have to come with a hefty price tag, especially with the rise of indie beauty brands. With that in mind, here’s a list of the best anti-ageing face creams under $50 that love both your skin and wallet.