Most, if not all, of us are slightly obsessed over beauty products used and fabricated by the Koreans but can you blame us? We want their enviable crystal-clear complexion. Just take a look at Song Hye Kyo, not only does she sport a radiant and even complexion, she even looks exactly the same as she did 10 years ago.
In an effort to gain that same glow, we turn to K-beauty brands. Their skincare is known for using natural and unique ingredients (read: snail mask) that are gentle on our skin and when combined with cutting-edge skincare technology (like Laneige’s emollient Water Sleeping Pack), we’re sold.
Though we are well-acquainted with mega K-beauty brands like Laneige, Sulwhasoo, Dr. Jart+ and more, there is a whole slew of lesser known K-beauty brands out there that are thoroughly nourishing for our Asian skin. Want in on them? We’ve hand-picked 10 of them for your perusal.
All photos provided by the respective brands. A version of this article first appeared on www.herworldplus.com.