Friends Joe Lin and Damien Loh developed a drink that is supposed to help the body recover from the effects of drinking alcohol.
When they were working in Japan, Singaporeans Joe Lin and Damien Loh noticed that Japanese who went out for drinks took an antihangover drink called Ukon No Chikara or Ukon Power.
“It’s part of the lifestyle and culture there, where they stop by a convenience store and get one at the beginning of the night,” Mr Lin tells The Sunday Times.
The two friends, who do not work in the same company, caught on to the habit and found the drink so effective that they decided to distribute it in Singapore in 2011.
“It worked well for us and we were converts, so we wanted to bring it here, especially since there’s a big party culture here and in the rest of Asia,” says Mr Lin.
He and Mr Loh have since developed their own version of the drink that is meant to help the body recover from the effects of drinking alcohol.
Launched in November last year, the 80ml bottled drink is called 1B4 (pronounced “one before”) and is meant to be taken before drinking alcohol and again before going to bed after a night out. It can also be taken while consuming alcohol to help mitigate the after-effects of a hangover.
The key ingredient in the caffeine-free drink is curcumin, the active ingredient of turmeric, which is frequently cited by health journals and studies as having antioxidant and anti-inflammatory properties. It lends a bright neon yellow hue to the drink, which comes in a prickly pear flavour that is reminiscent of orange juice. Curcumin is also found in Ukon No Chikara and Ukon Power.