Find out exactly what global fitness influencer Kayla Itsines eats for breakfast, the weekly workouts she does, and her plans for the future.
Two pieces of toast, coffee or chamomile tea. The occasional scrambled eggs.
That has been Kayla Itsines’ almost daily breakfast for the past nine years.
The Australian, who’s 27 this year, is a stickler for routine. Even her sleep is followed closely. Bed by 9.30pm and up at 6am.
But, on Friday, the personal trainer-turned-global fitness superstar swopped her usual fare for kaya toast, roti prata and chwee kueh.
It was her first exposure to such Singaporean cuisine and, while the taste of kaya did not go down particularly well, Kayla is determined to familiarise herself with the Republic, and Asia, as she seeks to expand her US$63 million (S$85 million) empire in this region.
It was why she picked this year’s FitnessFest at Marina Bay Sands Expo and Convention Centre for her first Bikini Body Guide (BBG) boot camp in Asia.
“Singapore has always been on my bucket list, I’ve had many many requests (to do a boot camp) from the girls here,” Kayla, whose previous boot camps in London, New York, and Los Angeles were almost sold out, told The Sunday Times.
“I was completely sold by the good weather, the cleanliness and the great fitness community here.”
The response – almost 5,000 participants were present for the 45-minute workout at MBS yesterday – was typical of Kayla’s popularity.
She was hailed by Forbes as the top fitness influencer of 2017 with over 9.6 million Instagram followers. According to Bloomberg, Sweat with Kayla was the most downloaded fitness app in 2016, the same year Time magazine named Kayla in its Top 30 Most Influential People on the Internet.
The Sweat app, comprising workout programmes and nutrition plans, generated a revenue of US$17 million – the highest in the health and fitness category for 2016. Subscribers pay a US$20 monthly fee.
And it is set to grow even bigger.
It was recently available for download in Chinese and more Asian languages will be added over the next 18 months, said Kayla.
It is no surprise that Asia is a priority for Kayla, who dropped out of university when she was 18 to become a certified personal trainer.
A 2017 report by health and fitness trade association IHRSA noted that about US$14.4 billion of the estimated US$83.1 billion revenue in the global fitness industry came from the Asia Pacific region in 2016.
“People in Asia are really getting into fitness now, back in the days it was all about being thin but now it’s all about being strong and working out and the female empowerment here is huge,” said Kayla, who oversees an empire of BBG e-books, two hardcover bestsellers and the Sweat app with business partner and fiance Tobi Pearce.
Her signature BBG programme, a series of 28-minute circuit exercises, has attained a global cult following, especially with millions of women aged 20 to 35.