Your favourite pair of shoes will look good as new. By Tay Suan Chiang
Photo: Holystic / The Business Times
Wheelock Place #01-K3
Opening hours: 11am to 8pm daily
You send your clothes and designer bags to the professionals for cleaning, but why not sneakers? Soaking sneakers in laundry detergent or using vinegar or bleach to clean them may sound like a good idea, but in fact, could do more damage.
Enter Holystic, said to be the first sneaker-only laundry in Singapore. Located at Wheelock Place, Holystic not only offers cleaning, but also restoration and customisation services for sneakers. It started offering its services online three months ago. ”The response was overwhelming and the company considered opening a proper shop,” says spokesman Koh Weishan.
”Having a shop means that customers can get an immediate analysis on how we can turn their sneakers into clean pairs again,” she explains. By that she means that while customers think a cleaning job is all that’s required, Holystic’s sneaker technicians may advise on a restoration job instead. ”The sneakers will be returned clean, but they will not be brand new.”
Holystic uses organic professional sneaker cleaning solutions and a variety of brushes that suit different types of materials such as canvas, suede, cotton mesh, nubuck and leather. Rates start from S$15 for a basic dry cleaning of the exterior, to S$45 for a detailed cleaning which involves dry cleaning, stain removal, cleaning the insole, under sole and laces, and deodorising. Cleaning jobs take about five days and are done onsite.
Ms Koh says grease and engine oil stains are the toughest to remove, and sometimes require more than one round of cleaning. Holystic’s technicians are also good at cleaning mud, food stains and even dog poo.
Customers with yellowed sneaker soles, cracked leather exteriors or faded colours can opt for the restoration service. Restoration costs from S$40 and takes about seven to 10 days to complete. ”We can make the soles white and your faded sneakers look vibrant again,” says Ms Koh.
Holystic even goes a step further to offer customisation, which can include artwork and even changing the colour of the sneakers. Depending on the complexity of the job, it requires about two weeks and will cost from S$70.
Ms Koh says they have cleaned limited edition and collectors’ sneakers, designer ones, as well as those for everyday wear. ”Sneakers were once seen as a niche hobby and a subculture, but not anymore. Sneakers are enjoying their biggest fashion moment yet,” she says.
At its kiosk, customers can also pick up a selection of products such as brushes, wipes and cleaning kits. There are plans to open a Holystic flagship store, and also to conduct sneaker cleaning and restoration workshops.
”Not many know how they should care for their sneakers, and we want to change that,” says Ms Koh. Now there’s a mission statement with heart and sole.
A version of this article originally appeared on www.businesstimes.com.sg.