Now that rainbow-and unicorn-themed food is losing its shine on Instagram, it is time to turn to “millennial pink” fare instead. The global trend, which is clearly targeted at the millennial generation, is fast catching on in Singapore.
It is not a stark, hot pink, but more a muted, rosy shade that conveys a touch of class.
An article in The Washington Post in August says: “Food is fashion and fashion is food and that’s why pink food became gradually, then suddenly, a thing.”
Last year, colour authority Pantone named Rose Quartz one of its colours of the year. Shades of pink are already on everything from shoes to clothes and bags. Pink is often used in desserts and cocktails, but food-and-beverage operators and chefs are finding new ways to think pink – from pink tonkotsu ramen to pink cactus smoothies.
They say they picked the colour not because of the trend, but to stand out – preferably using natural ingredients. Join the pink trend by trying these food items.